Beginning July 1, 2010, All Starbucks Coffee Shops in the US will have Free WiFi to customers.
Starbucks’ Howard Schultz said at the Wired’s Business Conference in New York that the company aims to launch its own digital network by creating a third place between home and work. Starbucks wants to create proprietary way to give access to new sources of information and content that you can get only at Starbucks. He added, “The rules of engagement in building a major brand have changed forever. The consumer is so cynical and distrusting of everything, there has to be a level of intimacy and trust.”
How about the Philippines and other countries?
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